86% of internet users in the UK have searched online for products and services to purchase, and 81% of them have purchased online.
Digital marketing is essential
5 Key Tips for building a strong digital brand.
Know your brand mission, brand values and vision. If you aren’t clear on them, your communications will lack clarity and impact.
Be sure of your purpose and your brand USP’s. Do they actually resonate and meet a demand with your target audience. A clear purpose makes for easier planning and less wasted time and money.
Visibility and Reach. Think about which channels suit your brand. You need to understand your customer and your competition to decide this. You need to be where they are, with the content they need, at the time they need it.
Recognition. Nurture your customers and clients. Build consistent and recognizable content and always deliver on your promises. Build communities and brand ambassadors. Always deliver on your promises.
”Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen
Rafe OfferThemeNectar
Some useful digital marketing stats
- Blogs are among the primary three forms of media used in content strategies today. (HubSpot, 2020)
- Companies spend 46% of their budget on content creation. (HubSpot, 2017)
- Search is the number one traffic source to blogs across all industries. (SEMrush, 2019)
- 78% of companies have a team of one-to-three content specialists. (SEMrush, 2019)
- Marketers today create content for multiple audience segments — marketing to three audience segments is most common. (HubSpot, 2020)
- Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. (HubSpot, 2020)
- Promotional videos and brand storytelling are the most common video types created by marketers. (HubSpot, 2020)
- 87% of video marketers say that video has increased traffic to their website. (Wyzowl, 2020)
- 79% of video marketers use Facebook as a video marketing channel. (Wyzowl, 2019)
- 66% of video marketers in a 2019 survey said they would include LinkedIn in their 2020 video marketing strategy. (Wyzowl, 2019)
Decide on where you’ll reach your audience…
Decide on budget and resource…
Planning ….